Wrestling king and meat lover: Christian Stucki now also grills with Planted

Kemptthal, April 10, 2025 - Planted, the Swiss FoodTech-pioneer, announces a powerful partnership announced: None other than the former wrestling king Christian Stucki will the new brand ambassador for the upcoming BBQ campaign.. In addition, new planted.steak-listings and product variations.

The former wrestling king, passionate amateur chef and self-confessed meat lover Christian Stucki has been the topic of the topic of sustainability and and and at the same time tries to nutrition to optimize. He has in the course of this plant proteins fromm Swiss flagship scaleup Planted as a useful addition for himself. "I have for example the planted.steak and was genuinely surprised at how good it tastes. Dhe bite, the juiciness and the color blew me away. I cook it now regularly for my family and thanks to the natural ingredient list and the good nutritional values it is for me no compromisebut a great choice", says Stucki. 

Conscious enjoyment instead of renunciation 

Stucki, who since his active wrestling times around 25 kilograms lost has attached great importance to a balanced diet and the best the best proteins. "Health health is very important to me and from this point of view always open to alternatives. Great plant-based products like those from Planted make it me easy for me to eat more consciously without sacrificing sacrificing enjoyment." Especially the innovative planted.steak Stucki is particularly fond of, but he is also experimenting with the planted.pulled and appreciates its versatility and culinary culinary possibilities. 

Especially also as a father, Stucki also a concern, the world in good condition for future generations: "I like to make a difference and break new ground. More conscious meat consumption is an important lever. Vmaybe I can make a difference here with this commitment and inspire others, also to break new ground." 

"With Chrigu Stucki, Planted has gained an authentic, down-to-earth and approachable ambassador who demonstratesthat bconscious nutrition and tradition are not mutuallyexclude each otherbut rather perfectly complement each other", emphasizes Planted co-founder Pascal Bieri. Planted can prove with this partnershipthat its products by no means only for vegans:inside or vegetarians:inside are intended, but also meat lovers will be convinced. 

Planted also announces the new strategic direction announced: "Approved by Meat Lovers" - from meat lovers:inside recommended. "We are us not about demonizing meat, but about motivating we want to motivate people to consume consciously with our delicious products. Anyone who has never tried Planted will be surprisedhow good it it tastes - like for example Chrigu Stucki we also want other meat lovers for us", says Pascal Bieri.  

The new planted.steak Peppers - perfect for the barbecue season 

The start of the collaboration is the coming barbecue season and the new BBQ campaign around a new product. After ther extremely successful launch of the planted.steak last year, is in thisr season now anew steak variant takes center stage: The planted.steak paprika. Thanks to a thinner cut, combined with a hearty paprika and herb marinade, it is not only a highlight in terms of taste, but also particularly easy to prepare. In just five minutes, it unfolds its full flavor on the grill and convinces thanks to innovative fermentation technology with a juicy consistency. This makes it the ideal choice for anyone looking for a steak experience that offers sustainable enjoyment. "The planted.steak paprika comes with us this summer for sure often often on the grill", says Stucki.

The production of a planted.steak produces 97% less CO2-emissions and requires 81% less water compared to conventional Swiss beef. At the same time, Planted remains true to its philosophy: the product consists exclusively natural ingredients and is rich in proteinfiber, vitamin B12 and iron. The Swiss FoodTechcompany proves once again that plant-based meat can not only hold its own, but also set new standards. No compromise, no substitutebut pure enjoyment that even die-hard meat fans like Christian Stucki convinced.

More retailers across Europe are now stocking the planted.steak & planted.steak peppers:  

✅ Netherlands - Albert Heijn welcomes the planted.steak & planted.steak Paprika

✅ Switzerland - The planted.steak paprika launched at Coop & the planted.steak national at Migros

✅ Germany - The planted.steak paprika launches nationwide at all EDEKA regions in the Rewe regions North and East & from 15.04. at Kaufland. The planted.steak launches nationwide at REWE, all EDEKA regions & from 15.04. at Kaufland

✅ Austria - Now available, the planted.steak at Interspar, Eurospar, Spar Gourmet, Billa & Billa Plus. From April 28th you can find the planted.steak paprika in Austria at INTERSPAR and SPAR Gourmet!

Barbecue campaign throughout DACH-area with TV campaign in Germany and Austria 

Just in time for the start of the BBQ season, Planted throughout DACH-region for maximum visibility with a large-scale TV campaign. Under the claim "Approved by Meat Lovers" shows a humorous production shows how die-hard meat fans, with Christian Stucki in the leading role, at the first bite into the planted.steak amazed.  

The first commercials are from April 21, 2025 on ProSiebenSat.1 stations and the streaming platform Joyn in Germany and Austria can be seen. In addition whe video clip in Switzerland on various digital media, streaming platforms and DOOH will appear.